Senior Marketing Strategy Built for Restaurants
Los Angeles · San Fernando Valley · Ventura County
Restaurant Marketing That Helps Bring in More Customers.
Done-for-you video content, social media management, and marketing campaigns for independent restaurants in the San Fernando Valley and Los Angeles.
20+ yrs
Marketing experience
Founder-led
No account layers
Restaurants only
Our sole focus
Get in Touch
Have a Question? Let's Talk.
Tell us a little about your restaurant and what you're looking for.
More bread (money) in your pocket.
Marketing that cuts through the noise.
Credentials
Built on Real Experience.
20+
Years in Marketing
Strategy and execution across 100+ campaigns for restaurants and major brands.
Millions
Social Media Views
221,000 views from 150,000 users on Meta for a restaurant client video (July 2026). Over 3 million views for an educational client video (July 2025).
Award
Retailer of the Year
Achieved for one client — marketing that moved the needle where it counted.
Recent Work
Content That Makes People Hungry.
Real restaurants. Real food. Content designed to turn attention into customer interest.
Mis Raices
A host introduces the restaurant owner
Why It Matters
Great Food Isn't Enough If Nobody Sees It.
Running a restaurant is already a full-time job. Between managing staff, controlling costs, and serving customers, finding time to create consistent, effective marketing content can be difficult. That's where we come in.
Not Enough Visibility
Your food may be excellent, but potential customers need to discover your restaurant before they can become regulars.
Inconsistent Marketing
Posting occasionally isn't a marketing strategy. Staying visible requires consistent, engaging content.
Limited Time
You should be focused on running your restaurant, not spending hours planning, filming, and managing social media.
Bread Knife Media handles the marketing so you can focus on running your restaurant.
Results
Marketing That Helps Fill Tables
We measure what matters to your business — not likes. Every campaign is built around outcomes a restaurant owner actually feels: busier shifts, more repeat guests, more revenue.
Busier shifts
Drive new diners in the door during the shifts that need them most.
Repeat customers
Turn first-time guests into regulars with content, social, and ads.
Revenue growth
Promote your best-margin items and busiest dayparts with intent.
Why Bread Knife Co.
We'll Handle the Marketing. You Handle the Restaurant.
From planning and filming to publishing and promotion, we help keep your restaurant visible and your marketing moving forward.
Video Content Creation
Professional short-form videos that showcase your food, people, and restaurant experience.
Social Media Management
Consistent publishing and management that keeps your restaurant active and visible.
Content Strategy
Thoughtful content planning built around your menu, customers, and business priorities.
Restaurant Promotions
Marketing content that supports specials, new menu items, seasonal offers, and restaurant events.
On-Site Content Production
We come to your restaurant to capture authentic food, staff, and behind-the-scenes content.
Email Marketing
Targeted email campaigns that keep customers informed about specials, events, and reasons to return.
Influencer Marketing
Connecting restaurants with relevant local influencers and content creators to reach new customers.
Performance Reporting
Clear reporting that helps you understand how your content is performing and where opportunities exist.
Proof
Experience You Can Trust
We've worked with recognizable brands — and we bring that experience to restaurants across Los Angeles, the San Fernando Valley, and Ventura County.
Brands Eric has worked for
Past employers and brand teams from Eric's 20-year career in marketing and communications — not current Bread Knife Media clients.
Restaurants we've worked with
Restaurants Bread Knife Media has produced content and marketing for across Los Angeles, the San Fernando Valley, and Ventura County.
Brand logos represent organizations where founder Eric Wein has contributed to marketing and communications during his career. Their presence here doesn't imply a current relationship with, or endorsement by, those organizations.
Meet the Founder
Big-brand marketing, on your restaurant's side of the counter.
I'm Eric, founder of Bread Knife Media. I've spent more than 20 years creating marketing and communications campaigns, including work with some of the world's most recognized brands like Disney and Microsoft.
Today, I bring that experience to independent restaurants — creating professional content, developing marketing strategies, and helping owners stay visible without taking time away from running their businesses.
In 2026, I wrote Sales Spike, a book exploring how independent restaurants can attract new customers, build community connections, and grow their businesses.
When you work with Bread Knife Media, you work directly with me. No complicated agency structure. Just experienced, hands-on marketing support.
Eric Wein
Founder
How
It Works
Getting started is simple. Three steps, no long process, no pressure.
- 01
Free Strategy Call
A quick, no-pressure conversation about your restaurant and what you want to grow.
- 02
Your Growth Plan
A focused plan tailored to your neighborhood, your menu, and your goals.
- 03
We Run It — With Real Reporting
Content, social, and ads — produced, managed, and reported on monthly, with a standing weekly check-in to keep things moving.
Common Questions
Frequently Asked Questions
- Packages start at $497 per month. Our $1,050 monthly package covers the core marketing needs of most independent restaurants, including consistent content and ongoing support. Pricing may vary based on content volume, advertising, and additional services such as email marketing. Everything is scoped around your restaurant's goals—and I'll tell you honestly if a service isn't worth paying for yet.
- Consistent, professional content takes time — planning, shooting, editing, writing captions, and posting. Most owners don't have hours to spare each week. We handle all of it, so your restaurant stays visible while you focus on running the business.
- Food photography and video, fully managed social media, Meta ads that reach nearby diners, email campaigns, and strategy and content planning — scoped to what your restaurant actually needs.
- Very little. After a kickoff call, we handle concepts, shoots, editing, captions, posting, and reporting. You'll have a short weekly check-in and occasional shoot days. Being on camera is a plus but never required — we script and direct everything.
- Yes — restaurants are our sole focus. We work with independent operators and small, growing chains across LA, the San Fernando Valley, and Ventura County.
- No honest marketer can guarantee customers or sales. What we do promise is consistent, professional content and a clear plan built to get your restaurant seen by more local diners — with monthly reporting so you can see what's working.
- We typically start with a 90 day commitment that turns into month to month after the initial period.
- Book a free strategy call. We'll talk through your restaurant, your goals, and whether we're a fit — no pressure, no pitch deck. Most restaurants are up and running within a week or two of kickoff.
How much does this cost?
Why should I hire someone instead of managing social media myself?
What services do you provide?
How much time will I need to spend on marketing?
Do you work with independent restaurants?
Can you guarantee more customers?
Do I need to sign a long-term contract?
How do we get started?
Let's Take Marketing Off Your Plate.
You focus on great food and taking care of your customers. We'll help you create the marketing that gets your restaurant noticed.