Case Study
Helping a Neighborhood Restaurant Reach High School Students
Community Marketing • Restaurant Promotion • Athlete Partnership
Campaign Summary
Jerk Wings Cafe is located less than a half-mile from Cleveland High School but had an opportunity to build stronger awareness among students.
We developed a student-only meal promotion that required a valid school ID, giving students an affordable reason to visit while introducing more of the school community to the restaurant.
Client Snapshot
- Client
- Jerk Wings Cafe
Northridge, California - Primary Goal
- Increase awareness and restaurant visits among Cleveland High School students, parents, and staff while encouraging repeat business from a nearby community.
- Campaign Duration
- Approximately one month near the end of the 2025–26 school year.
Services Provided
- Marketing Strategy
- Promotional Concept Development
- Athlete Partnership Coordination
- Script Writing
- Creative Direction
- Video Production
- Food Photography
- Social Media Content Creation
Campaign Strategy
We partnered with Cleveland High School basketball standout TJ Wansa to introduce the promotion through a social media video filmed inside Jerk Wings Cafe.
The campaign highlighted the value of the student meal while using a familiar local athlete to increase credibility and reach within the school community.
Featured Video
Results
Shortly after launch, restaurant staff reported seeing groups of students visiting specifically for the promotion.
Many also purchased drinks in addition to the meal, increasing the average transaction value.
The campaign successfully introduced the restaurant to more students and demonstrated how a simple, locally targeted promotion can generate additional foot traffic.